Whether we're talking iOS, Android or the web, the drift of the mobile ecosystem is towards increased privacy. In this session, we'll analyze the implications for mobile marketing measurement should Apple remove the IDFA (IDentifier for Advertising). We'll also explore the alternatives that exist including fingerprinting and SKAdNetwork. It's never too early to start planning, so join us as we prepare for the future of privacy.

Despite various attempts at global domination of the news by the big platform players, a number of media brands are inventing their own exciting new platforms that allow them to retain complete control of their digital destiny. In this session, Jonny will share data and stories on how news media companies are evolving to ensure their survival in an ever changing media ecosystem.

Why OOH for DTC? OOH has the captivating power to break through advertising clutter – it’s not at the mercy of the digital ad blocker and on-demand streaming services. It offers DTC brands an opportunity to present themselves to customers in unique, headline-generating ways. Jeremy will share campaign results that prove OOH advertising increases brand trust and loyalty and leads to online activations.

The TV industry is on the verge of a game-changing advancement: full addressable capabilities on all 16 minutes of ad inventory within the live linear broadcast hour. By enabling more relevant advertising and interactivity on the smart TV glass, we have a golden opportunity to maximize the value of 36 billion hours per month of premium audience time while pushing TV advertising effectiveness to unprecedented levels.

Brand building used to be something that you did through storytelling and mass marketing. Social was how you kept your brand culturally relevant, email was something you focused on with loyal customers, and data science was primarily a tool for campaign optimization. Despite the world going digital, for many brand marketers art still came before science. But overnight, everything has changed. Small media is now high impact media.

Mike Schmidt, founder of Dovetale.com walks us through the state of influencer marketing and where he thinks it’s all going. He will explore the current limitations holding back the industry and opportunities for brands, publishers, influencers and technology companies.

Stop wasting your time and money and learn how to design videos that dazzle 100% of the time with technology powered by computer vision, a field of artificial intelligence.

This is the story of how an independent agency called Terri & Sandy crashed Cannes and captured the attention of the entire advertising world. All for only $20,000.

The e.l.f. Cosmetics brand has made a resurgence — and is showing DTC newcomers a thing or two about marrying brand and demand in the competitive beauty industry. In this talk, e.l.f.’s Chief Marketing Officer talks about the importance of knowing your consumer, doing what you do best, and always pushing forward.

Devika Bulchandani, President of McCann NY, discusses how the advertising industry has the chance to make sure women are heard both as consumers and creators. Data shows that companies with strong female leadership enjoy superior average valuation and that large companies with at least one woman on the board outperformed large companies without.

Did you know that only 27% of workers have access to 8+ weeks of maternity leave? Paternity leave is even more scarce, with only 15% of male workers receiving 8+ weeks. Meet The List, a group of 31 industry thought leaders who have committed to improving corporate family leave policies in 2019. Hear how they're applying the lessons they’ve learned at their own companies—from Pinterest to PepsiCo—to prove that better family leave is actually better for business.

How do consultants and creatives align their work? What should marketers and advertisers know about consulting? Even when they’re not always competing directly in pitches, agencies and consultancies are bumping into each other as they exploit deep C-suite connections around the world. Join leaders from Wunderman Thompson as they take the stage to discuss the integration of consulting and advertising across the agency landscape. Learn how they make it work.